St. James’s Place

St. James’s Place is on a mission to make money a force for good – for people and the planet – creating financial well-being in a world worth living in.

St. James’s Place is the largest provider of face-to-face financial advice in the UK, with 4,500+ Financial Advisers spread across 2,500+ individual financial advice businesses – which we call the Partnership. As the second fastest company to reach the FTSE 100, we are proud to now manage £153+ billion, on behalf of more than 850,000 clients, enabling us to use our size and scale as a force for good.

50,000 new advisers needed. There’s never been a better time to become a Financial Adviser.

Today there are more than 12 million people who have between £50,000 and £5 million of investible wealth. As the UK’s largest wealth manager, we passionately believe all these individuals would benefit from face-to-face financial advice. In fact, we believe demand for advice is only set to grow from here due to:

  • An increasingly aging population whose financial affairs tend to become more complicated with time.
  • Increased need for people to save and invest as governments and companies step away from providing for individuals in retirement.
  • Expected billions due to change hands as part of intergenerational wealth transfer over the next 20 years.

But with the average age of a UK financial adviser being around 57 years old, many are set to retire in the next 5 years. With less than 30,000 advisers left in the industry, and with each of these having on average 150 clients, there is a shortfall of more than 50,000 advisers. It’s what we call the ‘advice gap’ and it represents an amazing opportunity for people like you, with the skills to capitalise on it.

Fully funded, first-class training programme

We understand that transitioning from sport to a new career can be a daunting prospect. SJP provide career changers with a fully funded, first-class training programme, which we call the Financial Adviser Academy. Learning from training more than 1,000 individuals who have gone on to become some of the most respected and successful financial advisers in our profession, we equip you with everything you need. In addition, with UK financial advisers earning on average £100,000 a year once established, this could provide you with both the reassurance and peace of mind of financial stability.

If the following applies this could be the right path for you

  • Do you seek variety?

No two days are the same

  • Do you enjoy working with people?

Build long-term relationships

  • Are you seeking flexibility?

Organise your own diary and working pattern

  • Do you want to be fulfilled?

Help people achieve their goals

  • Are you looking for greater control?

Grow and run your own business, or enjoy the support structure of an established Practice

“The Academy is a godsend. They train you up, teach you about finance and how to become a financial adviser, and they do it quickly. When you come out, you’re ready to go to work – and that’s just what I needed.” Jack O’Connell – Financial Adviser, former career in professional sport

What they look for in candidates

No previous experience of financial services or giving financial advice is required. Candidates join St James’s Place from a wide range of backgrounds and professions, typically with excellent interpersonal and communication skills. These are some of the fundamental traits that St James’s Place know make candidates successful:

P – Personal Impact

R – Resilience

I – Integrity

D – Drive

E – Empathy

To find out more

Visit their website Please select ‘LAPS – Life After Professional Sport’ from the dropdown menu when completing the field ‘Where did you hear about the Academy?’

  • If you’d like to speak to someone for an informal chat, please contact Gee Foottit on 07768 553718 or you can email her on